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Data · Growth service

Analytics, Call Tracking & Reporting for Local Businesses

You spend on a website, SEO, ads, maybe more. When the phone rings, do you know which of them made it happen? With proper tracking you do, and budget decisions stop being guesses.

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The problem

Sounds familiar?

We wire up correct measurement across everything: call tracking that attributes each phone call to its source (Google organic, ads, GBP, Facebook, direct), form and chat attribution, and Google Analytics 4 configured to be useful rather than confusing. All of it flows into one dashboard a busy owner can read in two minutes.

Done right, call tracking uses dynamic number insertion and preserves your real number everywhere it's printed, so your NAP consistency and local SEO stay intact. Done wrong, it hurts rankings, which is exactly why it should be set up by people who also do local SEO.

Marketing spend, no attribution

Money goes out to several channels. Leads come in from “somewhere”.

Agencies grade their own homework

Every vendor's report says they're winning. An independent dashboard settles it.

Calls are invisible in analytics

For local businesses most conversions are phone calls, which vanilla analytics can't see.

Decisions by gut feel

Renew the ads? Drop the directory? Without numbers it's coin-flipping with your budget.

What’s included

Everything in the monthly engagement

Call tracking setup

Dynamic number insertion by source, with recordings and whisper tags, NAP-safe for local SEO.

Form & chat attribution

Every submission and conversation tagged with the campaign and page that produced it.

GA4 done properly

Clean events and conversions instead of the default noise.

Unified dashboard

Calls, forms, sources, trends and cost per lead in one page you'll actually open.

Monthly readout

A short written summary each month: what worked, what didn't, what we'd change.

Data ownership

Your accounts, your data, exportable any time. We hold nothing hostage.

How it works

From first call to results

STEP 01Audit

We inventory every lead source and what's currently (mis)measured.

STEP 02Instrument

Tracking numbers, pixels, events and the dashboard configured in one sprint.

STEP 03Verify

Test leads through every path confirm the data is trustworthy before you rely on it.

STEP 04Review

Monthly readouts turn the data into decisions.

Pricing

Simple, honest pricing.

Every business is different. Tell us what you need and we’ll prepare a tailored quote.

Let’s talkTailored quote · No long-term contracts

FAQ

Questions owners ask us

Doesn't call tracking hurt local SEO?

Sloppy call tracking can, which is a real concern. Set up correctly, with dynamic insertion and your primary number kept as the published NAP everywhere, it doesn't. That's how we always deploy it.

Will I understand the dashboard?

That's the point of it. One page: leads by source, cost per lead, trend. The raw detail exists underneath for anyone who wants to dig, but you'll get the picture in two minutes a week.

Are calls recorded, and is that legal?

Recording is optional and configured to announce itself where required. We set it up in line with your state's consent rules, and recordings are invaluable for training and dispute resolution.

Can it measure work done by other agencies?

Yes, and that's a popular use: an independent scoreboard for your SEO or ad vendors. We report what the numbers say, whoever it flatters.

Pairs well with

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AdsPaid Advertising & RetargetingGoogle and Meta ads that bring calls this month, with retargeting that closes the loop.Let’s talk →SalesCRM, Follow-up & Missed-call RecoveryEvery lead captured, texted back and followed up, automatically.Let’s talk →SearchLocal SEOOutrank the competitors taking your customers, in the map pack and organic results.Let’s talk →

Get more leads for your local business

Tell us about your business and get a quote within 24 hours, or book a call that fits your schedule.

or call us · +1 530 8300 411